The remit of the modern CMO has expanded beyond storyteller and into general manager, systems designer, A.I. technologist, and organizational transformer. However, many brands still operate with legacy “playbooks” and siloed teams that dilute impact.

BrandBrain Advisory exists to bridge that gap. Helping CEOs , founders and marketing executives transform marketing into a measurable growth engine. We diagnose what’s holding the organization back and build the strategy, structure, and campaigns that deliver both cultural resonance and commercial impact.

As the founder and Managing Director of BrandBrain, Sade Balogun draws on over 15 years of experience leading brand and marketing at international companies like Starbucks, Peloton and Progressive Insurance. Her track record of principled leadership, insight-led strategies and bold campaigns ideas have delivered both commercial success and industry recognition. She brings a rare inside-out understanding of what it takes to build a high-performing marketing organization that can both inspire “what’s next” and deliver with strategic bravery.

Sade’s impact extends beyond corporate board rooms and across the advertising and creative industry. Through thought leadership she is helping to shape the future of marketing by participating in industry councils and sharing case studies on public stages like Cannes Lions, industry podcasts, and guest lectures at New York University.

BrandBrain Advisory exists to be your partner in marketing excellence. Helping to light up the parts of the organizational “brain” that turn insight, strategic clarity and creativity into cultural fluency, personal relevance and competitive advantage.